Giora KetterFeb 15, 20213 minExtract the Best from your Worst Case Sales ScenariosGiora’s Buddies is a forum of senior managers that I’ve been leading for the past year, where its members and guests are invited to share...
Giora KetterDec 14, 20203 minA Three-step Tool for performing a Strategic Focus Process“As part of our preparations for next year, we are interested in conducting a strategic focus process that is brief, focused and...
Giora KetterNov 24, 20202 minLocating a Potential Partner or Acquisition“Look, we’d like to conduct another research study,” says Dan, who is VP Strategy & Marketing of a technology company operating in the...
Giora KetterAug 27, 20202 minThe 7 Step GAPs MethodologyOccasionally, companies and startups need to make semi-strategic decisions. For such scenarios, we've developed the 7 step GAPs methodology.